{"product_id":"gamfratesi-beetle-soft-lounge-chair-conic-base-fully-upholstered-gubi","title":"Beetle Soft Lounge Chair - Conic Base - Fully Upholstered","description":"\u003cp\u003eOne of the hallmarks of great design is its ability to evolve. Since its conception in 2013, the Beetle has become a landmark of modern seating design, expanding across types, styles, and settings, yet always remaining rooted in GamFratesis nature-led vision. Now, GUBI and GamFratesi unveil one of its most significant transformations to date: Beetle Soft Ð a new expression that embraces volume, softness, and a less formal visual language while staying true to the iconic silhouette that made the chair a global success.\u003cbr\u003e\u003cbr\u003eThe essence of the Beetle is unchanged: a curved shell and slim conical legs, executed with GamFratesis signature blend of Danish minimalism and Italian elegance. With the Beetle Soft, the emphasis shifts inwards Ð to tactility, volume, and visible comfort. The classic dual-shell structure is retained, but the tightly tailored upholstery gives way to a softer, fuller padding, with subtle pleats and relaxed folds. A multi-layered construction of cut foam, particle foam, and wadding creates a cocooning experience, evoking a more spontaneous and informal expression while preserving the Beetles distinctive charm.\u003cbr\u003e\u003cbr\u003eThis shift in upholstery detail enables one of the more noticeable changes to the design. The absence of piping Ð a defining detail of the classic upholstered Beetle Chair Ð allows for a smoother transition between seat and backrest, reinforcing the sense of softness and informality. Seen from the front, the chair presents a new, seamless fluidity; seen from the side, the silhouette is unmistakably Beetle.\u003c\/p\u003e","brand":"mysite","offers":[{"title":"Price Group A \/ Antique Brass","offer_id":44547625386035,"sku":"GUB-10140806","price":86.4,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Black Matt","offer_id":44547625418803,"sku":"GUB-10142440","price":86.4,"currency_code":"USD","in_stock":true},{"title":"Price Group A \/ Black Semi Matt","offer_id":44547625451571,"sku":"GUB-10142450","price":86.4,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Antique Brass","offer_id":44547625484339,"sku":"GUB-10140807","price":86.4,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Black Matt","offer_id":44547625517107,"sku":"GUB-10142441","price":86.4,"currency_code":"USD","in_stock":true},{"title":"Price Group B \/ Black Semi Matt","offer_id":44547625549875,"sku":"GUB-10142451","price":86.4,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Antique Brass","offer_id":44547625582643,"sku":"GUB-10140808","price":86.4,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Black Matt","offer_id":44547625615411,"sku":"GUB-10142442","price":86.4,"currency_code":"USD","in_stock":true},{"title":"Price Group C \/ Black Semi Matt","offer_id":44547625648179,"sku":"GUB-10142452","price":86.4,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Antique Brass","offer_id":44547625680947,"sku":"GUB-10140809","price":86.4,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Black Matt","offer_id":44547625713715,"sku":"GUB-10142445","price":86.4,"currency_code":"USD","in_stock":true},{"title":"Price Group D \/ Black Semi Matt","offer_id":44547625746483,"sku":"GUB-10142453","price":86.4,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Antique Brass","offer_id":44547625779251,"sku":"GUB-10140810","price":86.4,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Black Matt","offer_id":44547625812019,"sku":"GUB-10142446","price":86.4,"currency_code":"USD","in_stock":true},{"title":"Price Group E \/ Black Semi Matt","offer_id":44547625844787,"sku":"GUB-10142454","price":86.4,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Antique Brass","offer_id":44547625877555,"sku":"GUB-10140811","price":86.4,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Black Matt","offer_id":44547625910323,"sku":"GUB-10142447","price":86.4,"currency_code":"USD","in_stock":true},{"title":"Price Group F \/ Black Semi Matt","offer_id":44547625943091,"sku":"GUB-10142455","price":86.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/3493\/9443\/files\/10143190_F3Q_BeetleSoftLoungeChair_BlackMattBase_GUBI_SmoothLeatherCoffeeLarge.jpg?v=1784343601","url":"https:\/\/www.junipervibe.shop\/products\/gamfratesi-beetle-soft-lounge-chair-conic-base-fully-upholstered-gubi","provider":"My Store","version":"1.0","type":"link"}